If you want to add to the description of a book, you could say it’s a bit like ‘XX.’ But only if it is a bit like XX. Sometimes when I’ve written along those lines, I lie awake at night, wondering if anyone else will see it the same way, or if I have been misleading.
Or you could say it would suit someone who also likes XX or YY, whether they are genres or authors or single book titles. Because it helps in the describing, and it might genuinely assist fans of whatever it is, to try this particular book or author.
But again, it needs to have some semblance of truth in it. If you mislead and thereby disappoint, you will have undone what you set out to do.
So I have to admit to hating it when press releases claim things like that. Or when publishers actually put it on the cover of the proof copy.
A while ago I read an early proof, the cover of which claimed it was ‘perfect for fans of Meg Rosoff and Annabel Pitcher.’ (This could help identify it to the people involved, so I hasten to add that I don’t intend to disparage this particular book. It just wasn’t what the cover claimed, but then I didn’t believe the statement in the first place. To my mind it is virtually impossible to be like Meg Rosoff.)
But to reviewers or bookseller who might not know this, it could lead to them recommending the book on those grounds. Hopefully, the reader would like this book as well. We can all like lots of different types of books.
What the statement says to me, is that it will be perfect for readers of other YA novels. But then you sort of expect that. YA readers will like YA books. No need to point it out.
It’s different if the publishers were to ask Meg or Annabel to read the book and provide a quote. Then it is ‘Meg Rosoff: “This is a great read!”‘ and it’s a recommendation, not a comparison. I would need to know what kind of books Meg likes, though, if I intend to use the information to help me decide.
Now would be a good time to tell me about all such comparisons I’ve made, which disappointed you deeply. (Sorry, no refunds.)