Would you buy your brussels sprouts in a supermarket you don’t normally frequent just because it revived Mog?
I fail to see how normal people could be swayed by this. It’s one thing to advertise sweets and toys at children, or for that matter, wine and discounted sofas at adults. That way you are being sold a particular item that you might not need, but will develop a craving for.
But Sainsbury’s are not flogging a dead cat, however adorable and Christmassy. Well, they are. I understand that you can go to the supermarket and buy Judith Kerr’s latest book about Mog. (Anyone reading this, feel free to get me a copy..!) Other than that, though, they are either ‘merely’ hoping to win the Christmas television commercial war, or possibly also hoping that you will pop into one of their branches for your Christmas food. Whether or not you are already a customer.
So as a part time customer, I feel neither more or less of an urge to let them supply me with sprouts after the Mog ad.
It’s lovely, though. More so for those of us who have got used to the idea of Mog being dead and not expecting to see our darling cat again. But that little film of Mog’s nightmare and subsequent crazy accidental frenzied exit from the house has had many of us old cynics laugh and cry at the same time. And that is a most welcome feeling.
Thank you Judith Kerr for giving us some more Mog. And thank you Sainsbury’s for making Mog come to life again, in such a spectacular way. (I might be in later for sprouts. Or I might go to Lidl. I’ll see.)