It is so easy to pick the best known names, or even the known names; authors you have come across before and want to see, or see again.
I have just been choosing events I would like to go to this August in Edinburgh. The numbers are realistic, so not too many. Will probably end up being fewer once I get a little tired. Have I picked any new authors? Am I being adventurous? Let’s have a look.
Hmm, well, it wasn’t as clear-cut as I’d expected. There are people new to me, and people new to the British market. But even if I haven’t seen them before, I have read and enjoyed their books and actively want to see them.
No adventure there, really.
It’s actually hard to make a completely unknown name stand out in a programme, making you go for it. I often think I should go ticket-less on a random day, and simply pay to see someone who ‘happens’ to be on later in the day.
Last year I saw Kathryn Evans, who had a debut book and who was also a book festival debut. But I’d read her book and I’d ‘known’ her for seven years or so. I wasn’t being brave in my choice.
Twenty years ago two new authors appeared at the festival. One of them has told me how she sat next to someone called Joanne Rowling for the book signing afterwards, and how they signed a book for each other… If she has any sense, Julie Bertagna has her Harry Potter under lock and key. Or she has sold it and spent the money. I’d like to think that Joanne still has her copy of The Spark Gap on a shelf somewhere.
Both books are terrific. Both authors have gone on to publish more books.
Looking back from where I stand, it’s obvious that anyone would want to see them. But I wonder how the audience made the choice in 1997?
Were you there?