Back in autumn 2001 we were quite pleased with our Hermione doll for Daughter for Christmas. We were in London, and had a little look in Harrods, and found Hermione and bought her. I’d say she was a successful gift, but that maybe Daughter was just that little bit too old to really play with the doll. And maybe Hermione wasn’t intended to be played with. What do I know?
Anyway, I seem to recall the doll cost a little over £20, which as a parental purchase was OK.
On the other hand, I do agree with journalist Alice O’Keeffe, who wrote in the Guardian about her seven-year-old son who thought long and hard about spending nine weeks’ pocket money on a small chocolate frog (£4.50). But I agree less with Alice’s thoughts on the general commercialisation of Harry Potter merchandise.
If you go to a gift shop after a Harry Potter tour of some kind, you have to expect it to be too expensive, especially at the level of a child’s pocket money. And if you do go into the shop, especially with a fairly young child, you need to have done the adult thing first, which is to either bite the bullet and let the child have something overpriced that you pay for, or to talk to them about this and how you really can’t afford, or tolerate, this price level, and you’re not going to stop, or buy.
You are the adult. It’s your job as a parent to teach your small human what is all right, and what isn’t. In the end it’s up to you to decide whether to go somewhere like this at all.
I don’t feel it’s fair to blame J K Rowling for the £4.50 frog.
And to some extent I reckon the merchandise has been produced for somewhat older fans. In my own friends and family circle the immediate customers for these kinds of items that I can think of are on the ‘wrong’ side of 30. And they can afford wands and broomsticks, school uniforms and yes, the chocolate frog.
With this in mind, I was intrigued to learn that my old neighbourhood has a Harry Potter shop. Stockport now boasts a shop called Hoot, and what’s more, it’s a charity shop. No, I can’t quite get my head round that, either.
But it seems that anyone can open a shop and source the same products you would go to Harrods for. So if you require a wand, downtown Stockport might well be the place for you. It’s just a bit annoying that this happened after I moved away, and it wasn’t there when The New Librarian and Pizzabella were regular visitors at Bookwitch Towers.
And if shopping at Hoot is too expensive, you can always make your own wand, or buy a [used] striped school tie in a normal charity shop. It’s what we did, and I am a witch, after all.