How many?

I don’t get this. I know we are all different, but how many books do you need to sell to be a success?

Quite a few authors have shared their sales figures with me. I have no idea if I’m supposed to keep quiet about them, but let’s assume that I am. Let’s just say I have been surprised. Not by the smallish number a good many absolutely fantastically good authors have sold. It’s wrong and it’s unfair and I don’t know how they live or how they sit down and write the next book. But they do.

Thank you from the bottom of my heart.

I’ve also been taken aback by how few copies – at least of the hardback – one or two authors with very solid reputations and marvellous novels, have sold.

How does selling 40 000 copies of your books sound to you? It’s not J K Rowling, but it’s quite respectable. Especially for someone who’s not a household name.

More than ten years ago I was persuaded to buy a crime novel when on holiday in Sweden. Written by Christina Larsson, who holidays just around the corner from the sales point, and let me tell you, that is no cheap place to have a holiday home. I’d never heard of her, but felt duty bound to support both the author and the ‘bookseller’.

I never got round to reading the book, though. I went looking for it recently, but deduced it’s either ‘on holiday’ without me, or it’s a charity case. I suspect the former.

Anyway, I looked, because I discovered Christina was about to receive some award in Finland, being very popular there (all these years later). The award caused articles to be written about her and her humble writerly beginnings. The first three novels – of which I bought the second – ‘only’ managed to sell 40 000 copies, so she gave up her writer career plans due to lack of success.

I’m afraid my jaw dropped. I know the publishing business in Sweden is more benevolent than the dog-eat-dog in the UK. But I don’t see how these sales figures could be considered a failure.

Eventually Christina did continue writing and has now done even better.

At the same time she has run a summer restaurant in the holiday resort, throwing lots of time and money at it.

And before that she moved the whole resort to somewhere in the vicinity of Madagascar if I don’t remember wrong. Son has the hoodie to prove it. Lots of merchandise got printed with the wrong latitude and longitude. These things happen. And Son enjoys his ‘mistaken’ hoodie.

What I only discovered last year, was that it was a friend of mine who’d discovered the Indian Ocean aspects of our summer paradise. 🙃

And I still believe 40 000 is more than fine.

3 responses to “How many?

  1. I think it’s just what takes with the public, I guess? And what you consider a success to be? I write for myself, but I write books and stuff. With possibly thought of publishing them, even if I did do that and sold one book (not from family). I’d consider that to be a success,lol

  2. I’ve no idea but 40,000 sounds like a dream number to me! x

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