Translations can be tricky. I’m sure that in some cases it doesn’t matter what they are like. In the case of instructions for household appliances it does help if they don’t cause people to be injured, or worse. On the other hand, it has been claimed once or twice that a good translation of mediocre literature can win awards for authors, including the Nobel.
But does a bad translation prevent sales? After all, you tend to buy before you discover this, if you are able to tell. Sequels might suffer, though.
I read about the plans to reissue the crime novels by Lars Kepler, with new translations into English, and was reminded of a comment on here when I reviewed The Hypnotist, which was their first. Adèle Geras felt quite strongly that the translation was what put her off finishing the book. On the other hand, Alexander and Alexandra Ahndoril (aka Lars Kepler) reckoned the translation was good. And I found no immediate fault with it, but could have been handicapped by having already read the book in Swedish. It was just not a favourite of mine.
Now, however, Niclas Salomonsson of the Salomonsson Agency believes he knows why the books haven’t done as well in the US as he feels they deserve. When he ‘discovered’ that the translations were bad, he first spent a lot of money on buying the agency which owned the rights and then he bought back the US rights and hired a new translator to retranslate the first three books (of six). And he has high hopes of success, second time around.
It will be interesting to see if he’s right.
Another ‘fascinating’ aspect is how this all goes down in the translating community. A job is a job, so I can understand if the new translator feels OK about this improvement task. But it must surely also feel a little icky, re-doing what your colleague seemingly has ‘failed’ at? And if you’re the ‘failure’? Except, according to my in-house translator, we don’t know who did the first translation, as it was a pseudonym, so I imagine no one will be publicly embarrassed.
In the end, I wonder if it will make a difference. I believe more in a good publicity effort, even if it is second time lucky. After all, we mostly don’t read crime novels and thrillers for any literary chills that might run down our spines. We want quick thrills.
But the blurb by Lee Child probably won’t hurt.