I’m more of an ice hockey girl myself. However I do know some names of football players, although Nicklas Bendtner was not one of them.
He appears to be a successful Danish football import, now returned to his own shores, where he teamed up with a most respectable ‘ghost’ writer, Rune Skyum-Nielsen, for his autobiography Both Sides. This is according to his translator, Ian Giles. So Nicklas was responsible for the exciting doings, Rune for writing about them well, and Ian for making it possible for you to read the whole thing, now that the English translation is out.
I have my own copy, I’m pleased to say, but will probably not get round to reading. The Resident IT Consultant did, though, and survived. (He’s not really into sports.)
With my experience of book publicity, I’d say Nicklas’s PR team is pretty good. Being famous for kicking a ball obviously helps, but so far this week there has been a double spread of excerpts from the book in the Daily Fail, followed by another couple of pages interviewing the man. This morning there were another couple of pages in the Guardian, adding quality. In the sports pages, so I could easily have missed the happy event.
I understand this is the translator’s first Danish book, so has very little to do with me.