Confession: I don’t know much about Nadiya Hussain. Yes, even I have heard she is famous for baking. At the time I merely believed this was some normal average person who’d happened to bake well. On television.
What I hadn’t understood is the sheer celebrity status when you win this kind of thing, and how everyone – but me – knows you. I realised from an email from a bookshop from my past that hosting Nadiya for a signing was a big thing. I think they did timed tickets, which is something I last encountered in connection with Jaqueline Wilson.
And now Nadiya has written a book. I imagine she has a few baking books out there, but now she has written a novel. I’d like to think she didn’t just decide to do it on a whim. The likeliest thing is that the publisher knew they could shift a good many copies if her name was on the cover, so persuaded Nadiya to ‘write’ a novel.
She had help, as seems to be the case with many celebrity books. A biography based on her life could have been interesting, and any amount of ghost writing would have been quite acceptable. But we only need a novel from the celebrity who can write it themselves and do it well.
So I was surprised how negative people were when Jenny Colgan, who knows a thing or two about writing, reviewed Nadiya’s novel, managing to balance her admiration for this master baker with her feeling that a novel written with help wasn’t what the world needed. I thought the review was extremely well written, taking into account all the angles.
But it would appear that people want their celebrities to take over literature as well. No need to stick to what you are good at.